Purchasing a home, whether you're a first-time homeowner or a seasoned buyer, is never easy. Or is it? If you ask Jeff Randhawa, it certainly can be easy - and enjoyable. When he began the new company, he had a vision - to make the home buying process both pleasurable and rewarding, for everyone involved. Stanford Homes embodies the very lifestyle choices of Jeff Randhawa - uncomplicated simplicity and relationships built on trust. Jeff often can be found trekking up Alberta's uncharted mountain trails, seeking the pure and fresh experience of the Rockies. All Stanford Homes are built seeking that same clarity of vision - unfettered with the complications of traditional real estate sales procedures.
Jeff began Stanford Homes in 1994, and his notion of whole concept selling rocketed their projection of eight new home starts for 1996 to 25 completed homes! Whole concept selling is not a new idea, but it is a workable concept that is in tune with the philosophy of the owner of Stanford Homes. The old adage, what you see is what you get, is their sales pitch - if you can even call it a pitch. There are no extra charges for oak railings or fireplaces - these extras are always included in the price of the home. You won't find any high pressure sales people following at your heels as you pursue their show homes. As you walk through a Stanford home, you see the finished product. There is no upselling, no additional costs hidden beneath a glossy veneer.
Jeff's hands-on selling and management style emphasizes lifestyle - his, and his customers'. Jeff Randhawa sell so many homes because they are offering a good product at a good price., and quite frankly - people like him. It is more important for Jeff to make a connection with their potential customers than to aggressively sell, or oversell, a customer.
Jeff wanted to build quality homes at an affordable price. Setting high standards, from his trades to the finishing touches, engenders a positive and trusting environment. Saying, "Yes, that is included," to his customers is a much more positive experience then continually saying, "No, no - that will be extra!"
Having worked in the construction industry since 1976, Jeff Randhawa has worked his way from the bottom, literally - plumbing - to the top - roofing. He knows how to build a solid home because he's done it, many times. Yet, understanding the importance of communication with customers, Jeff switched gears and sold real estate for several years. It didn't take long for this hands-on builder to move away from the formal suit and tie sales concept, to a more casual, laid-back style of working. Jeff has found his niche, and a unique comfort level. He's back building homes, but he's selling them wearing shorts or jeans. When revealing Stanford Homes' point of difference., Jeff immediately espouses that, "It's a personalized style. As a builder today, you've got to have your own product, your own price. You can't try to copy anyone else." He continues confidently, "We don't lower our price to match anyone else's, because we know we are giving the best price for the product."
Stanford Homes has been using whole concept selling since the company's inception in 1994. "Our product sells itself," claims a self-assured Jeff. "We select a design, modify and improve to our standards, and to what we feel the public wants. And we build the home without adding so-called extras or incurring any unforeseen costs." Stanford Homes will even arrange financing and liaise with the bank on behalf of their customers. "Our customers are very satisfied knowing they are getting a good product at a good price - they know it's an all-inclusive deal," concludes Jeff.
Jeff, while hiking over mountains and traversing along pathways, may look for a oneness with nature, yet his respect for Mother Earth is warming and heartfelt. This search for a somewhat idealized harmonic existence transcends his outdoor pursuits, and is carried through to Stanford Homes and the business of building single family dwellings. When you walk in the door of a show home- the relationship begins. He'll personally greet potential customers. He'll make you a cup of coffee, show you what he has to offer - he'll even compliment his competitors, then wish you a nice day. If he sells a home - great. If he doesn't sell a home, there was not a match, and he'll still wish you a nice day.
Jeff knew what he wanted to accomplish. He had a vision and developed some goals. And he has spent the last few years successfully fulfilling his dreams - and continually focus on the future. An appropriate and popular saying at Stanford Homes is by Henry Ford: "Obstacles are those frightful things you see when you take your eyes off your goal."
